Five problems. Five systems. Real numbers.

Problem

Glow's online store had traffic but revenue stayed flat — the funnel leaked between ad click and checkout, and existing customers weren't being brought back.

Research

Audited the full funnel: ad targeting, landing experience, offer clarity, and post-purchase support — to find exactly where buyers dropped off.

Strategy & Creative Process

Rebuilt the funnel around three levers: sharper creative that matched search intent, a restructured Google Ads account, and a website offer that removed hesitation at checkout.

Campaign

Layered CRM-driven retargeting on top of new-customer acquisition, added a WhatsApp conversion path for high-intent buyers, and retrained the customer support team on closing sales conversationally.

Strategy

Coordinated store promotions across 14+ retail locations with a unified brand voice, so local footfall campaigns still built toward a single national brand narrative.

Execution

Combined always-on brand awareness content with event marketing around key store moments — launches, festive promotions and in-store activations — to keep reach and engagement compounding.

Overview

Euro Molten Pumps entered the industrial pump market with no existing brand presence. Mcube was brought on to build the brand from the ground up and take it to market.

Challenge

Industrial B2B buyers research heavily before purchase, but the brand had no website, no marketplace presence, and no digital footprint to be found in.

Research

Studied the competitive landscape of industrial pump manufacturers, buyer search behaviour on Amazon and Google, and the gaps in how competitors presented technical products online.

Strategy & Creative Process

Positioned Euro Molten Pumps as a precision-engineered, reliability-first brand — then built every asset, from product photography to Amazon listings, around that same premium industrial identity.

Timeline

Technologies Used

Overview

HADE, a fashion and lifestyle eCommerce brand, needed a content and creative engine that could keep pace with a fast-moving, trend-driven audience.

Challenge

Social presence and engagement were inconsistent, and content wasn't translating into measurable growth for the eCommerce business.

Research & Strategy

Audited HADE's existing content performance against category benchmarks and mapped a content and influencer strategy around UGC, reels, and advertisement shoots that felt native to the platform.

Creative Process

Built a repeatable production system — creative direction feeding into reel shoots, influencer collaborations and advertisement content — so quality stayed consistent at volume.

Timeline

Technologies Used

Overview

THEOS needed a complete creative ecosystem built before launch — from Shopify website content to Instagram-ready assets — for a new women's fashion label.

Challenge

Nothing existed yet: no product photography, no lifestyle imagery, no reels, and no website content — all of it needed to be produced and ready before day one.

Research & Strategy

Studied luxury and editorial fashion positioning to define THEOS' visual identity, then planned every deliverable — photography, reels, and website assets — around a single, cohesive launch narrative.

Creative Process

Ran a full production cycle: art-directed product and lifestyle photoshoots, translated into Shopify product pages, Instagram content and reels, all sharing one consistent brand language.

Timeline

Technologies Used